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Franklin Templeton Acquires 250 Digital and Launches Franklin Crypto — With Part of the Deal Settled in BENJI Tokens

Franklin Templeton announced the acquisition of 250 Digital — a liquid crypto investment firm spun out of CoinFund and led by Christopher Perkins and Seth Ginns — to create Franklin Crypto, a dedicated institutional digital asset division targeting pensions, sovereign wealth funds, and institutional allocators, with part of the deal consideration paid using BENJI tokens from its on-chain money market fund.

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MINRK
MINRK
Franklin Templeton Acquires 250 Digital and Launches Franklin Crypto

1. The Announcement and Its Structure

Franklin Templeton — one of the world's largest asset managers with approximately $1.7 trillion in assets under management — announced on April 1, 2026, that it has agreed to acquire 250 Digital, a cryptocurrency investment management firm that was spun out of CoinFund Management. The acquisition includes 250 Digital's full investment team and all liquid cryptocurrency strategies that were previously managed under CoinFund, with Franklin Templeton committing to invest in those strategies as part of the transaction. The deal creates the foundation for a new dedicated division called Franklin Crypto, which will be led by Christopher Perkins and Seth Ginns — both CoinFund veterans who now run 250 Digital — alongside Tony Pecore, an established Franklin Templeton Digital Assets investment professional. The transaction is expected to close in the second quarter of 2026, subject to standard regulatory and client consent conditions. Financial terms were not disclosed.

2. The BENJI Token Settlement: A Precedent-Setting Detail

The most structurally innovative element of the acquisition is its payment mechanism. Part of the acquisition consideration will be paid using BENJI tokens — the digital tokens tied to Franklin Templeton's on-chain U.S. Government Money Fund. That fund uses blockchain infrastructure to process transactions and record ownership, with BENJI tokens representing shares in the money market fund on-chain. Using BENJI tokens as partial M&A consideration is not merely a novel publicity angle — it represents an early, practical demonstration of using tokenised assets to settle a corporate transaction on blockchain rails rather than through conventional wire transfer and escrow mechanisms. Franklin Templeton's official announcement described the BENJI token payment component as "an important and innovative step toward conducting M&A transactions on chain." If the approach proves operationally successful and legally sound, it creates a template for future institutional mergers and acquisitions to incorporate tokenised asset settlement.

3. Who Leads Franklin Crypto and What They Bring

The leadership team assembled for Franklin Crypto brings together two distinct competency sets. Christopher Perkins and Seth Ginns arrive from the crypto-native institutional side: both built CoinFund's liquid crypto investment strategies over several years, developing expertise in active cryptocurrency portfolio management, quantitative trading approaches, and the due diligence frameworks that institutional-grade crypto investing requires. Perkins will serve as head of the Franklin Crypto division; Ginns will serve as Chief Investment Officer. Tony Pecore contributes Franklin Templeton's internal digital assets investment experience — knowledge of how the firm's global distribution network, compliance infrastructure, and client relationships work — which is the dimension that CoinFund-background executives would not naturally possess. The combination aims to create a team that can both manage institutional-quality crypto portfolios and navigate the internal and client-facing requirements of a major global asset management organisation.

4. What Franklin Crypto Will Offer

Franklin Crypto is explicitly positioned as an active management unit rather than a passive index or ETF shop. The distinction matters: Franklin Templeton already participates in the passive digital asset market — the firm was among the early issuers of U.S. spot bitcoin ETFs when those products launched in early 2024, and its tokenised money market fund represents a passive exposure to government securities through blockchain infrastructure. What Franklin Crypto adds is the active trading, research, and portfolio construction capability that institutional investors seeking alpha from digital assets require. The unit's target client base — pension funds, sovereign wealth funds, and institutional allocators seeking digital asset exposure — is precisely the constituency for whom active management adds the most value over simple index exposure, given those clients' need for risk-adjusted returns, volatility management, and compliance documentation that passive structures do not provide.

5. Franklin Templeton's Eight-Year Digital Asset Journey

The Franklin Crypto launch is not a sudden crypto conversion for the firm — it is the latest step in a digital asset engagement that began in 2018, when Franklin Templeton started exploring blockchain networks and tokenised products when few traditional asset managers were paying serious attention. The firm has since built a digital assets team of more than 50 professionals spanning investment and technology roles, launched the on-chain BENJI token money market fund that is now being used as partial M&A consideration, participated in U.S. spot bitcoin ETF launches, partnered with Binance to enable tokenised fund shares to serve as trading collateral, and backed the 250 Digital acquisition with an investment commitment to the strategies being acquired. The progression from early exploration to active crypto division launch reflects both the firm's institutional conviction about digital assets' long-term role in investment portfolios and the evolution of the regulatory environment that has made institutional participation increasingly practical.

6. The CoinFund Origin and What 250 Digital Represents

Understanding what Franklin Templeton is acquiring requires understanding what CoinFund is and what 250 Digital was designed to be. CoinFund is a crypto-focused venture firm that has been investing in the digital asset ecosystem since 2015, building a portfolio that spans infrastructure, protocols, and applications. The liquid strategies division — actively traded cryptocurrency portfolios — operated within CoinFund but was structured as a separable business that could be spun out independently. That spin-out became 250 Digital, with Perkins and Ginns leading the new standalone entity while maintaining the investment team and strategy infrastructure they had built. From Franklin Templeton's perspective, the acquisition provides a fully formed institutional crypto investment team with a track record in liquid strategies — a significantly faster path to capability than building the equivalent team from scratch internally, particularly given the competition for experienced institutional crypto investment professionals.

7. The Target Institutional Client: Pensions and Sovereign Wealth Funds

The explicit target client base for Franklin Crypto — pension funds and sovereign wealth funds — is analytically significant. These are among the most conservative, long-duration institutional investors in the world, with fiduciary obligations, regulatory constraints, and governance requirements that have historically made direct crypto allocation difficult or impossible. A dedicated institutional-grade crypto division from a firm the scale of Franklin Templeton — with $1.7 trillion in AUM, regulatory relationships across 35 countries, and the distribution infrastructure to reach pension and sovereign wealth fund investment committees globally — removes some of those barriers. The products Franklin Crypto will offer are designed for clients who cannot hold crypto on a crypto exchange and cannot self-custody digital assets, but who can allocate to managed fund structures operated by a registered investment adviser with the compliance infrastructure of Franklin Templeton.

8. The Broader Traditional Finance Crypto Acquisition Wave

The Franklin Templeton-250 Digital deal is part of a rapidly accelerating trend of traditional financial firms acquiring crypto-native capabilities rather than building them. The same week's news included CoinShares listing on Nasdaq, Midas raising $50 million for tokenised asset infrastructure, and CoinShares' own strategic repositioning toward the U.S. institutional market. More broadly, crypto M&A deals in 2026 were projected to exceed $37 billion in total value. Mastercard acquired stablecoin infrastructure startup BVNK for $1.8 billion in March 2026. The pace of traditional finance acquisition of crypto-native talent, technology, and investment management capability reflects a structural judgment by major financial institutions that the cost of building these capabilities internally is higher than the cost of acquiring them from crypto-native firms that have already done the foundational work.

9. Sandy Kaul and the Innovation Framework

Franklin Crypto will report to Sandy Kaul, Franklin Templeton's head of innovation — a reporting structure that signals how the firm is positioning the new division internally. Placing an active crypto investment management unit under the innovation function rather than under a conventional asset management product line reflects a recognition that crypto investing requires organisational flexibility and experimental tolerance that traditional fund management structures may not accommodate. Kaul's stated goal for Franklin Crypto is to create more structured and reliable access points for large-scale investors entering the digital asset market — framing the division's function as building the institutional infrastructure for asset class entry rather than simply running portfolios. That framing is consistent with the BENJI token settlement innovation and with the broader positioning of Franklin Templeton as a firm willing to conduct genuine financial infrastructure experimentation alongside conventional investment management.

10. What the Launch Signals About the Institutional Moment

Franklin Templeton CEO Jenny Johnson's statement that the 250 Digital acquisition positions the firm "among a small group of global asset managers with a dedicated, institutional-grade crypto investment management team" is a deliberate competitive framing. The assertion is that having a dedicated, specialised unit — rather than crypto as a feature of an existing product line — is the institutional standard that sophisticated clients will increasingly require. Christopher Perkins's statement that "crypto's institutional moment has arrived" captures the same conviction from the acquired team's perspective. Whether this moment proves durable or whether the current bear market delays the institutional engagement timeline that Franklin Crypto is built around depends on the macro environment, the Iran conflict's resolution, and the trajectory of crypto valuations through 2026. But the structural signal — a $1.7 trillion AUM manager acquiring a specialist crypto team and paying with tokenised assets — is one of the clearest indicators yet that traditional finance has moved from crypto experimentation to crypto commitment.

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